Chief Operations Officer
general availability for live reviews
Mon-Fri: 10am-5pm PT
Book a review with Allegra
Director of Talent & Agent Branding
Art & Photo Agents Forum
Advertising, Corporate, Editorial, Curation/Fine Art, Marketing, Education
Conceptual, Documentary/Photojournalism, Still Life, Food, Landscape, Nature, Fashion, Sports, Portraiture, Lifestyle, Travel, Street, Automotive, General
Allegra is the Co-Founder + Chief Operations Officer of Eyeist. Prior to Eyeist, Allegra has been a Picture/Visual Strategist, Creative Director + Consultant to artists, photographers, and other art-based businesses. She was formerly the Director of Talent + Agent Branding at The Workbook. As an independent Consultant and Creative Director, Allegra is known for her broad overview of the commercial photography industry. Recognized as a community builder, she has advised clients on sales strategy, marketing, business development, and portfolio development for photographers + agents.
Allegra is a Photography industry authority on the Agent/Artist relationship, marketing for artists, agency and talent branding, picture strategy and editing. She is a frequent speaker, panelist and reviewer at PhotoPlus, APA, ASMP, and the Palm Springs Photo Festival. She has conducted and designed workshops + seminars for photographers at all levels, including open critiques for emergent and established talent. Allegra has served as a MFA mentor for the Digital Photography program at SVA, and is a visiting instructor at Art Center College of Design, FIT, and many other university photography programs, where she has regularly critiqued graduating students' final portfolios.
In addition, Allegra has created and currently moderates 2 online industry forums. Art + Photo Agents forum and the Art Producer and Photo Editor's Forum. The overview of the industry that the management of these forums provide to her, allow her a perspective on image trends and the marketing of commercial photography that is unique.
recent reviewers' choice selections