Eyeist: Beate Chelette

Beate Chelette
Creative Business Coach

general availability for live reviews

Regular business hours PT

Book a review with Beate

ELLE Magazine (Germany)

Photo Editor


Sr. Dir. Photography Entertainment


Advertising, Marketing, Stock, Events, internet marketing, social media, strategy

Conceptual, Documentary/Photojournalism, Still Life, Food, Landscape, Nature, Fashion, Portraiture, Lifestyle, Weddings, Street, Automotive, General

Beate Chelette is the PhotoBizCoach and dedicated to educating photography professionals about the business behind the art of photography. She is an accomplished executive with domestic and international experience in the creative industry. A decisive, results-oriented leader with entrepreneurial spirit and proven success in creating and launching brands and a trained eye in finding the 'it' factor for visual solutions.

Chelette is an International speaker on photography topics, an expert witness and has authored several photographer training systems.

A photography professional since 1984 Chelette’s experience is impressive and covers a broad spectrum of photography. She holds a BA in photography, and worked as a Photo Editor at German Elle. She immigrated to the US and became a producer and artist representative in Los Angeles. After September 11th, she focused on the creation of a global stock syndication that licensed images and feature stories into 79 countries. Beateworks became the world leader in interior and celebrity@home imagery within 24 months after launch. The business was sold to Corbis that is owned privately by the world’s most successful entrepreneur, Bill Gates. A choice that made her a multimillionaire. She continued to run Outline and all of Corbis' entertainment divisions for two more years. Today she focuses on her private coaching and consulting business and runs a highly popular photography blog PhotoBizCoach.

During her career she worked with some of the world’s biggest names in photography such as Lord Snowdon, Helmut Newton, Tim Street Porter, George Hurrell and Gilles Bensimon and has a client list that includes such staples as Mercedes Benz, BMW, Mervyn’s, Levi’s, Wrangler, Glidden Paint, Coldwell Banker and many more.


“Beate has taken a holistic approach to helping me succeed in my business by helping me sort though the clutter & focus on the things that matter most. She’s honest, real, and straight up. She’s helped define my base, build a stronger presence and a broader network along the way. I feel like she’s always working for me, like she never stops thinking of ways to help me improve. She’s always got ideas and connections that turn into rewards. She’s the goose that laid the golden egg!”
Tony Bynum

“I just want to thank you for the great reviewer Beate Chelette you have chosen for me. A great review, which really helped me on focusing on the strengths and weaknesses of my work. With her great and honest advice I will go on pushing my work further for sure. I got exactly what I expected and will come back to Beate when I have the next project finished. Also, it was of course really helpful to get the review in German! Thank you and Beate for your great services.”
Matthias Robl, Germany http://Matthiasrobl.com

“I have been shooting for almost 10 years and I was doing okay, but ever since I signed up with her I have been learning a wealth of great advice, tips and information through Beate and her colleagues—who are all world leaders in the industry. My business has taken off and I have more work now that I can handle. I can highly recommend Beate Chelette.”
D. Thies, DoritThies.com