Eyeist: Carol LeFlufy

Carol LeFlufy

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Eye Forward Photo Agency

Founder; Agent

Art + Commerce


Annie Leibovitz

Studio Manager


Publishing, Corporate, Editorial, Curation/Fine Art, Marketing, Education

Conceptual, Documentary/Photojournalism, Still Life, Food, Landscape, Fashion, Portraiture, Lifestyle, Travel, Street, General

Carol was born and raised in Vancouver, Canada. Her father was an architect whose hobby was photography, so it was no surprise when she started taking pictures in her early teens. The hobby became a profession and she earned her living in Canada as a photographer for seven years before moving to New York City in the early 1980’s.

Carol worked as Annie Leibovitz’s studio manager for three years and was then invited to join Art + Commerce as an assistant agent to the original partners. Art + Commerce represented Annie as well as Steven Meisel and Robert Mapplethorpe at this time and grew to represent over twenty photographers.

Over her fifteen years with Art + Commerce, she represented Richard Burbridge, Mary Ellen Mark, Perry Ogden, Frank Ockenfels, Taryn Simon, Ellen von Unwerth and Max Vadukul. In addition to becoming the president of the company, she helped the company develop Anthology their stock and licensing division.

Carol moved to Los Angeles in 2004 and opened the successful photography agency Eye Forward and is now representing Sam Jones , Perry Ogden , Dewey Nicks, Patrik Giardino and Frank Ockenfels.

In addition to being a photographer Carol is also a collector of photography and photography books and has taught at the International Center of Photography in New York, The Center for Photography in Woodstock NY as well as Art Center College of Design in Pasadena, California.

As well as the passion for photography, Carol has superlative interpersonal skills, a deep knowledge of the business of photography, and of the fashion and journalism worlds, and an international network of clients, friends and contacts.