Eyeist: Carolyn Potts

Carolyn Potts
Creative consultant/rep/strategist/curator

general availability for live reviews

Mon-Fri: 10am-6pm CT
Sat: 10am-12pm CT

Book a review with Carolyn


Advertising, Publishing, Corporate, Editorial, Curation/Fine Art, Marketing, Stock, Business Strategy

Conceptual, Documentary/Photojournalism, Still Life, Food, Landscape, Fashion, Sports, Portraiture, Lifestyle, Travel, Automotive, Underwater, General, if you're not sure what category to focus on

With over 10,000 portfolio edits under her belt, Carolyn has created photography portfolio edits that have "turned presentations into purchase orders" for commercial photographers for over 30 years. She has a keen eye for both patterns and potential.

• She maintains active connections to photo art buyers which benefits both her photography consulting clients and the organizations who want and need better photographic imagery.

• Speaker, panelist, and portfolio reviewer for both domestic (ASMP; APA; WPoC; CPC) and international (AIPA) photo trade organizations. Writer for photo business blogs (ASMP Strictly Business Blog as well as her own PottsMarketingGuide).

• Regular portfolio reviewer at photography festivals and conferences (Photo Plus Expo; Palm Springs Photo Festival, Chicago Creative Review) as well as photography educational institutions (Columbia College; Chicago Photography Center).

• Presents photography marketing workshops to photo trade orgs (ASMP, APA, and Atlanta Photojournalism Seminar).

• Trained as a fine art photographer and graphic designer. Has had multiple exhibits.

•Created and curated fine art photography showcaseing of 6 photographers in Chicago area gallery for RefugeeOne charity benefit.

• For over 25 years, her highly successful, Chicago-based, artists rep firm has provided photography to ad agencies, design firms, corporations, and publishers world-wide.

• Opened a 2nd office in San Francisco in 1999 at the height of the tech boom, fell in love with internet technology, and discovered her "inner geek."

• Full-time photo marketing consultant since 2004 helping talented photographers to present their work to the marketplace in ways that improve their bottom line.

• Knows photographers need to have BOTH good content AND an understanding of how buyers buy photography in the 21st century.

• Loves to use the bullet point key stroke.


“Carolyn worked with me on image selection and taxonomy for my new website. With over 25000+ images in my library and being so close to much of the work, it was overwhelming at first. Carolyn was able to quickly judge and help select images based on the impact of the image rather than the story behind the image. She taught me how to separate myself from the process and stay objective. She keeps you on track and is really fun to work with!”
Paul Turang

“Carolyn truly knows how to focus photographers & get them work! I recommend her to anyone who wants to take their photographic career to the next level! I wanted to build and grow a solid business for my photography passion and Carolyn's impressive professional track record and genuine spirit was a sure fit that helped me achieve my goals. Carolyn help me feel more confident about my work and provided endless resources to help me build a solid foundation for my photo business.”
Mary Carol Fitzgerald

“I, like many photographers am afraid that the last last job I shot may well be my last. ..whenever I get that "uh-oh..." feeling, it's always been hard for me to spend money – especially on marketing. I have picked up several new clients from her suggestions on a what should go on my new site ...AND I've gotten back at least triple what I invested in working with her.”
Al MacDonald