Eyeist: Victoria Granof

Victoria Granof
Food and Photo Stylist

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Advertising, Publishing, Editorial, Marketing

Conceptual, Still Life, Food

Victoria Granof, whose vision is both unique and unabashedly passionate, is one of the most respected and in-demand food and photo stylists in the industry. She’s known for her “beauty is where you find it” sensibility and provocative images that manage to stay on brand while going off on a delicious tangent. “My food styling isn’t about the food,” she says, "as much as the emotion.”

Victoria has been commissioned for editorial shoots and ad campaigns for clients ranging from Bon Appétit to Haagen Dazs, Nestlé, Absolut, KitchenAid, and Clinique. She has worked with many of the photo world’s best-known image-makers, launching her career with a decade-long collaboration with the late Irving Penn and later teaming up with Kenji Toma, Mitchell Feinberg, Hans Gissinger, and Steven Klein, among others. In addition to still images, her portfolio features video, including a number of short, striking motion pieces (a melting popsicle, a sizzling egg, a deconstructed still life) created with Craig Cutler for his “CC52” series of personal work, and a series of stop-motion pieces created for Nowness.com with Photographer Marcus Gaab.

Classically trained at Le Cordon Bleu in Paris, Victoria worked as a cooking instructor, chef, and pastry chef at restaurants in her hometown of Los Angeles before moving into photography. She lives with her son, Theo, in Brooklyn, and is forever inspired by the city. “I’m influenced by daily life in New York,” she told the style-centric Web destination Rue La La. “I don’t text or talk on the phone while I’m on the street, so I notice everything.”


“Just wanted to say thanks for all your awesome work this year; it was a major reason we received six ASME awards today, including photography, design and general excellence. You rule.”
Adam Rapoport, Editor-in-Chief, Bon Appétit Magazine

“That work you did with the candy for our SUGAR feature was pure inspiration. It will probably run the biggest, with your byline for the art.”
Susan Welchman, Picture Editor, National Geographic Magazine

“I've seen a sneak preview of Victoria's work on the British Airways campaign; Brilliant! Victoria is amazing and the client is happy.”
Amy Fraher, Producer, ATG Management